01
Identity
Names, marks, and the systems that hold them together. We design an identity to work on a business card and on a building, then write down the rules.
Studio
Who we are
Name Is Marked is an independent graphic studio in Seoul. We make identities, printed matter, and digital work for clients who notice the details, and we keep the team small on purpose.
Name Is Marked는 서울을 기반으로 활동하는 독립 그래픽 디자인 스튜디오입니다. 브랜드 아이덴티티와 인쇄물, 디지털 경험을 디자인하며, 작은 차이의 가치를 이해하는 클라이언트와 함께 일합니다. 다섯 명의 구성원이 기획부터 디자인, 제작까지 긴밀하게 협업할 수 있도록 팀의 규모를 작게 유지하고 있습니다.
What we do
Four disciplines under one roof. Identity, editorial, digital, and print are planned together from the first sketch, so a name, its website, and its brochure all look like the same hand made them.
아이덴티티, 편집, 디지털, 인쇄를 함께 다룹니다. 프로젝트의 첫 구상부터 각 매체의 특성과 쓰임을 고려해, 브랜드의 이름과 웹사이트, 책과 브로슈어가 하나의 방향 안에서 자연스럽게 연결되도록 디자인합니다.
02
Editorial
Books, magazines, catalogues, and annual reports. We set the type, direct the pictures, and see every page through to the printer.
03
Digital
Websites and interfaces that carry an identity onto the screen. Built on a real grid, tested on real phones, easy for your team to update.
04
Paper, ink, finishes, and packaging. We work with Seoul printers and makers we have known for years, and we attend every press check.
Capabilities
Every format, one standard. A poster, a book, and a website get the same care, because the people who design them also see them through to the screen and the press.
포스터와 책, 웹사이트를 같은 기준으로 다룹니다. 디자인한 사람이 화면에 올라가고 인쇄기에서 나오는 순간까지 직접 확인하기 때문에, 형식이 바뀌어도 완성도는 달라지지 않습니다. 종이와 후가공, 인쇄 감리까지 제작 과정을 함께 관리합니다.
Every project is run by the people who design it. Strategy, type, image, and production sit at the same table from the first meeting. Nothing gets lost between departments, because we have none.
(01) Strategy
Strategy
(01)
Research & Audit01
Positioning02
Naming03
Brand Architecture04
Tone of Voice05
Digital
(02)
Websites01
Interface Design02
3D & Rendering03
Design Systems04
Content Management05
Identity
(03)
Logo & Wordmark01
Visual Identity02
Stationery03
Custom Lettering04
Brand Guidelines05
Editorial
(04)
Books & Catalogues01
Magazines02
Annual Reports03
Art Direction04
Typesetting05
Campaign
(05)
Posters01
Outdoor02
Exhibition Graphics03
Social Formats04
Motion Graphics05
Production
(06)
Packaging01
Print Management02
Paper & Finishes03
Press Checks04
Signage05
In the studio
How we work
Four steps, the same people. We listen before we draw, build a system before we decorate, test it in every medium, and stay with the files until they leave the printer.
처음 만난 구성원이 마지막 파일까지 함께하는 네 단계로 일합니다. 그리기 전에 먼저 듣고, 꾸미기 전에 체계를 세우고, 모든 매체에서 시험한 뒤, 인쇄기에서 나오는 순간까지 곁에서 확인합니다.
(01020304/04)
Listen & nameSystemMediaProduction
Two weeks of interviews, archives and site visits before a single sketch. We write down what the brand already is, then find the name it should answer to.
One mark, then the rules around it: type, grid, colour and voice. Written down so anyone, including the next designer, can use it without calling us.
We test the system at every size it will live at, from a sixteen pixel favicon to a building sign, on screen, on paper and in motion.
Paper, finishing and structure are reviewed before anything is printed. We stand at the press and on site, checking colour, material and finish against the intent.
- Listen & name
- System
- Media
- Production
163264
(Fig. 01020304)
Grid 36u · R16 / R10Stroke 6u · Cut x −3 · y ±6Rays 3 × 4u · 16 / 32 / 64 pxStamp 45° · ® · Proof OK
(01/04)
Listen & name
Two weeks of interviews, archives and site visits before a single sketch. We write down what the brand already is, then find the name it should answer to.
(02/04)
System
One mark, then the rules around it: type, grid, colour and voice. Written down so anyone, including the next designer, can use it without calling us.
(03/04)
Media
We test the system at every size it will live at, from a sixteen pixel favicon to a building sign, on screen, on paper and in motion.
(04/04)
Production
Paper, finishing and structure are reviewed before anything is printed. We stand at the press and on site, checking colour, material and finish against the intent.
The people who do the work. Five of us share one room in Jongno, and the person you meet first is the person who draws your mark.
다섯 명이 하나의 테이블에서 함께 일합니다. 프로젝트를 시작한 구성원이 마지막 파일을 전달할 때까지 참여하며, 처음 나눈 이야기와 디자인의 의도가 최종 결과물까지 이어지도록 책임집니다.
The people
The people who do the work. Five of us share one room in Jongno, and the person you meet first is the person who draws your mark.
다섯 명이 하나의 테이블에서 함께 일합니다. 프로젝트를 시작한 구성원이 마지막 파일을 전달할 때까지 참여하며, 처음 나눈 이야기와 디자인의 의도가 최종 결과물까지 이어지도록 책임집니다.
- Nora
- Tomas
- Ines
- Pietro
- Maya
Lindqvist
Co-founder, Strategy
Nora
Lindqvist
Co-founder, Strategy
Tomas
Arvelo
Co-founder, Creative Direction
Ines
Carvalho
Senior Designer, Identity
Pietro
Solari
Writer, Editorial
Maya
Oberlindt
Producer, Print & Digital
Clients & Recognition
Clients who notice small differences. Some came for a name, some for a whole building of signs, and most come back. These are the people we have worked with since 2014, and what others said.
작은 차이의 가치를 이해하는 클라이언트와 함께 일해 왔습니다. 이름 하나로 시작한 관계가 건물 전체의 사인으로 이어지기도 하고, 많은 분들이 다음 프로젝트로 다시 찾아 주십니다.
- Afterglow Festival01
- Bellmont Motor Works02
- Bomnal Tea
- Cinema Hanbit03
- Coast Coffee Roasters
- Daon Skin04
- Field Office
- Gallery Seomun
- Hangang Press
- Haus Okto05
- Hwaro Matches06
- Ilmok Lighting07
- Maison Sabong08
- Mirae Architects
- Moa Card09
- Mulgyeol10
- Naru Books
- Ondo Paper11
- Ripple Records12
- Saebom Stationery13
- Seoul Type Fair
- Studio Pine
- Taesan Precision14
- Verdant Optics15
- Wolgok Ceramics
Recognition
- 2026Site of the DayAwwwards
- 2025Best of Packaging, GoldDieline Awards
- 2025Certificate of Typographic ExcellenceType Directors Club
- 2024Brand Identity, ShortlistD&AD Awards
- 2024Brands & Communication DesignRed Dot
- 2023Five people, one tableEye on Design
- 2023Honorable MentionCSS Design Awards
FAQ
Questions, answered. These are the ones we hear most, about time, people, budget, and scope. If yours is missing, write to us and we will reply within two working days.
일정과 구성원, 예산과 범위에 대해 가장 자주 받는 질문을 모았습니다. 여기에 없는 질문은 메일로 보내 주시면 영업일 이틀 안에 답변드립니다.
An identity usually takes ten to fourteen weeks from the first meeting to the final files. Editorial and digital work depend on scope, and we set the schedule together before we start.
The designers who make your project, from the first call to the press check. We keep the team small, so there are no account managers and no hand-offs.
Yes. We work in Korean and English, share one board for every project, and hold a weekly call at a time that suits both sides.
Yes. We design and build in-house, with a content system your team can update without us. The site uses the same grid and type as the identity.
We send a fixed quote after a first call, split into clear stages. If the scope changes, we agree on it in writing before any extra work begins.