Independent Graphic Studio — Seoul

Ideas made visible, marked for good.

Identity

Names, marks and systems that hold their shape across print, screen and space. We design the parts that get repeated.

Editorial

Books, catalogues and campaigns built on typography first. Every page has to earn its place in the sequence.

Name Is Marked is an independent graphic studio for identities, editorial and digital.

We work with brands that intend to be remembered, from the first mark to the last page. Most projects start with a name or a single object and grow into a system: type, colour, print and screens that keep the same voice. Five of us do all of it, in one room in Jongno.

We take on a small number of projects each year, so the people who start a project are the ones who finish it. If you are planning a launch, a new name or a new edition, the studio page explains how we work.

About the studio

Studio in numbers

A small room in Seoul that has stayed independent since 2014.

Counted plainly: the years we have run the studio on our own, the people who do the work, the disciplines we cover and the projects shown on this site.

Independent

Since 2014

People

One room, no layers

Disciplines

Naming to digital

Projects

Shown on this site

Selected works

Four recent projects across naming, packaging, identity and digital.

Each began with a name or a single object and grew into a system the client now runs on their own. We show the ones that trace the whole process, from the first sketch to the shelf, the street or the screen.

  1. Daon Skin 다온 스킨
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    Daon Skin 다온 스킨

    A skincare range with five products and no fragrance.

    Identity, Naming, Packaging · 2025

  2. Mulgyeol 물결
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    Mulgyeol 물결

    Mineral water bottled at a single spring in Jeju.

    Naming, Print, Packaging · 2026

  3. Afterglow Festival 애프터글로우 페스티벌
    03

    Afterglow Festival 애프터글로우 페스티벌

    A three-night festival of light installations along the river.

    Identity, Print, Digital · 2025

  4. Moa Card 모아카드
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    Moa Card 모아카드

    A shared spending card for households and small teams.

    Identity, Naming, Digital · 2026

Clients say

What clients tell us a year after launch, once the work has had time to be used.

We asked for a louder bottle and they talked us into a quieter one. It is the first thing people pick up on the shelf.”
Seo HanaFounder, Mulgyeol

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